La Roche - Posay’s Melanoma Awareness Campaign 2011′.
Every year, La Roche-Posay drive May Melanoma Awareness Month in Ireland and together with the support of the Irish Cancer Society and the Melanoma Trust¹ the campaign grows each year to raise awareness and to help prevent increasing cases of skin cancer in Ireland.
1. The Sharon Rice O’Beirne Melanoma Trust was set up in memory of Sharon, who on the 2nd of February 2008 lost her brave battle against Melanoma Skin Cancer. The aim of the Trust is to bring about an awareness of this potentially fatal disease and to help fund Irish research in this particular area. Sharon’s great strength and positive attitude throughout her illness has encouraged her family & friends to try and promote awareness of this devastating disease to more people who are potentially at risk.
2. La Roche-Posay’s sun protection range, Anthelios, provides unparalleled effectiveness and dermatological tolerance to protect against cell damage caused by UV rays offering the most effective sun protection on the market. Anthelios XL filtering system has the highest level of UVA protection available of the market. It has a UVA protection level of PPD42, 12 points higher than the previous formula. La Roche-Posay, the brand of choice of 25,000 dermatologists worldwide, has demonstrated its efficacy of Anthelios XL via 21 clinical studies (4 in vitro and 17 in vivo). The in vivo clinical studies were carried out on patients suffering from sun intolerance reactions, particularly those caused by UVA rays. Anthelios filtering system ensures efficient protection against the entire spectrum of UVB-UVA rays; whatever their intensity.
La Roche-Posay further demonstrates its commitment to sun protection and sun education by donating €1 to the Irish Cancer Society for every purchase of Anthelios Fluid Extreme 50+ in 2011.
